If you’ve been thinking about selling your home, let me tell you, strategy matters.
I recently had the pleasure of listing 22 Fenderson Road in Saco, a beautifully maintained 3-bedroom, 2.5-bath home with 2,652 square feet of living space, built in 1990. We listed this property for $589,900, and just five days later, it sold for $627,000, that’s $37,100 over asking price with multiple offers on the table!
So, how did I make it happen? Let me walk you through it.
It Starts With Presentation
First impressions are everything. That’s why I invest in high-end, professional photography for every single listing I market. For 22 Fenderson Road, I worked with some of the best photographers in Maine to capture the home’s character, natural light, and spacious layout in a way that truly resonated with buyers.
Quality visuals aren’t a luxury; they’re a necessity when you’re aiming for top-dollar offers. Professional photography can be the difference between a showing request and a swipe past.
Strategic Pricing Not Just Guesswork
Before this home even hit the market, I did extensive market research analyzing comparable properties, local trends, and buyer behavior. Pricing isn’t about picking a number and hoping for the best; it’s about positioning the home correctly to drive demand.
We priced 22 Fenderson Road strategically at $589,900 to create strong buyer interest without leaving money on the table. And as the results show, the strategy worked exactly as intended.
A Marketing Plan That Stands Out
This is where I truly set myself apart.
I didn’t just “list it in the MLS” and wait. I launched 22 Fenderson Road with a full-scale marketing plan designed to maximize exposure and spark immediate interest.
Here’s what that included:
- Professional photos showcased across all platforms
- Eye-catching social media campaigns (Facebook, Instagram, YouTube)
- Paid digital advertising targeted to active buyers in the area
- A compelling property video highlighting not just the home, but the lifestyle it offers
- Custom property flyers and online brochures
- Strategic listing placement on top real estate websites for maximum visibility
The result? High traffic, multiple offers, and a final sale price well over asking, all in less than a week.
Why This Matters for You
If you’re thinking about selling your home in Saco or anywhere in southern Maine, you deserve more than just a “list it and leave it” approach.
You deserve a customized strategy, professional marketing, and an agent who knows how to create momentum and deliver results.
I would love to help you achieve the same success.
