Congratulations again on officially bringing your home to the market.

Once your listing goes live, my role is to guide you through every step of the process while ensuring your home is presented beautifully, marketed strategically, and exposed to the right buyers. My goal is simple: create maximum visibility, strong buyer interest, and the best possible outcome for your sale.

Below is a closer look at what you can expect from me throughout the listing process.

Strategic Online Marketing

Today’s buyers begin their search online, which makes digital exposure one of the most important parts of selling your home.

Once your property is live, I will immediately launch a comprehensive online marketing campaign designed to maximize visibility across multiple platforms.

This includes:

• Syndicating your listing across all major real estate websites through Maine Listings

• Featuring your home on the Maine Real Estate Co website

• Creating professionally designed Instagram and Facebook feature posts

• Sharing your listing within high-performing local Facebook groups

• Promoting your property through Facebook Marketplace

• Producing short-form video content including Reels and Stories to increase engagement and reach

This layered strategy ensures your home receives strong local, regional, and statewide exposure from day one.

Social Media Exposure That Creates Attention

Social media is one of the most powerful tools I use to market homes.

With a large and highly engaged audience across multiple platforms, I create content designed to make your property stand out, generate excitement, and stay visible throughout the listing period.

My marketing strategy may include:

• Featured posts on both the Maine Real Estate Co and my personal Instagram pages

• Dedicated Facebook feature posts across multiple business pages

• Reels, Stories, and short-form videos that increase visibility and engagement

• Behind-the-scenes content that builds anticipation and buyer curiosity

• Paid advertising campaigns when beneficial to target ideal buyer demographics

The goal is not simply to post your home — it is to create attention around it.

Exclusive Route 1 Digital Sign Exposure

One unique advantage I offer is premium exposure on our ten-foot digital billboard located on Route 1 in Scarborough.

This high-traffic sign gives your property visibility to thousands of drivers every single day and creates awareness far beyond traditional online marketing.

Your listing will be professionally displayed in rotation on the digital sign, helping attract attention from both active buyers and local residents who may be considering a move but have not yet started searching online.

This additional exposure creates another layer of visibility that very few agents can provide.

Targeted Marketing To Buyers & Agents

Beyond public marketing, I also focus heavily on direct outreach to buyers and real estate professionals.

This includes:

• Emailing your listing to local real estate agents

• Promoting your property internally to all agents within Maine Real Estate Co

• Sending “Just Listed” announcements to our client and contact database

• Sharing your listing directly with buyers and agents actively searching in your price range and area

The more people who know your home is available, the stronger the opportunity to generate activity and interest.

Signage & Local Presence

With your approval, I will install professional for-sale signage on the property to capture local attention and drive additional buyer inquiries.

Depending on the marketing strategy and location of the home, I may also utilize:

• Directional signs

• Open house signage

• Additional event signage when appropriate

Physical presence still matters, especially within active neighborhoods and high-traffic areas.

Open Houses & Special Events

Depending on your home, market conditions, and overall strategy, I may recommend:

• Public open houses

• Broker open houses for agents and luxury buyers

• Private networking events

• Special themed opens designed to create excitement and increase traffic

These events can generate additional exposure, buyer engagement, and momentum around your listing.

Communication & Seller Support

One of the most important parts of my service is communication.

Throughout the listing process, you can expect:

• Prompt updates regarding showing activity

• Frequent communication based on market activity

• Buyer and agent feedback after showings

• Market updates related to pricing and competition

• Honest conversations about strategy and positioning when needed

My goal is for you to always feel informed, confident, and supported throughout the process.

Ongoing Market Monitoring

The market is constantly changing, and I actively monitor trends while your home is listed.

This includes watching:

• New competing listings

• Recent sales and price adjustments

• Buyer demand and showing activity

• Interest rate movement

• Online traffic and engagement metrics

If market conditions suggest we should adjust strategy, pricing, or presentation, I will discuss it with you immediately and provide professional guidance every step of the way.

When An Offer Arrives

The moment an offer is submitted, I will guide you through every detail carefully and strategically.

This includes:

• Reviewing all terms and conditions

• Discussing strengths and potential concerns

• Negotiating on your behalf

• Protecting your best interests throughout the transaction

• Guiding you through inspections, contingencies, appraisal, and closing

My job is not simply to help you receive an offer — it is to help you navigate the entire process confidently and successfully.

A Full-Service Experience

Selling your home is more than putting a sign in the yard. It is a coordinated strategy that combines presentation, marketing, communication, negotiation, and experience.

From launch day to closing day, my goal is to make sure your home stands out, reaches the right buyers, and sells with the strongest possible terms and outcome.

If you ever have questions, concerns, or simply want an update, I am always only a call or text away.

Your home deserves exceptional representation — and that is exactly what I intend to provide.